Professional Landcare Network (PLANET) Gears Up
for Green Industry Conference in Louisville - The Largest Annual Conference for Green Industry Professionals Offers New Topic
By Polly Motor
After last year’s successful alliance between PLANET’s Green Industry Conference (GIC) and Green Industry Expo (GIE) with the Outdoor Power Equipment Institute’s (OPEI’s) International Lawn, Garden & Power Equipment Expo in Louisville, Kentucky, PLANET’s conference planning committee went to work looking for ways to build on the conference for 2008.
“In planning the conference this year, we tried to keep courses and speakers that are attendee favorites, as well as look at new areas in which to develop courses,” said GIC committee chairman Bob Grover, CLP, CLT. “This year we are adding courses that deal with ‘green’ and sustainability issues.”
New topics will include water conservation, how to “go green” and still make a profit, and Xeriscaping (landscape design that minimizes water use). In addition to new offerings, some of the most popular industry experts are back this year. Marty Grunder, Chuck Zamora, and Kevin Kehoe will teach courses on building and managing landscape industry businesses. Grunder will be speaking on effective and cost-efficient marketing plans, relationship selling, and finding business opportunities. Zamora’s lectures will focus on working and having fun as a team, setting goals, and leadership through personal power. And Kehoe will be speaking on profitability and managing a “down” market.
“The conference isn’t all work, however,” explains Jason Cupp, CLP, president of PLANET. “Networking and having fun is the most important part of GIC.” Members have opportunities to share ideas at a variety of receptions, at the Breakfast With Champions, at outings, such as the golf tournament and tour of Churchill Downs, and at concerts and a live auction.
More than 2,000 landscape and lawn care professionals attend the conference each year, participating in the more than 80 courses, seminars, and roundtables on topics including improving business and financial practices, leadership, customer service, safety, design, and more. Many members also take tests to become a Certified Landscape Professional (CLP) or obtain one of PLANET’s other certification designations.
The conference, GIC, will take place from October 22-25, 2008, in Louisville, Kentucky at the Louisville Marriott Downtown and the Kentucky Exposition Center. The tradeshow, GIE+EXPO, will be held at the Kentucky Exposition Center October 23-25.
For more information, visit LandcareNetwork.org, or call the PLANET office at (800) 395-2522.
PLANET is the association of members who create and maintain the QUALITY OF LIFE in communities across America. With more than 4,200 member companies and affiliates, these firms and their employees represent more than 100,000 green industry professionals.